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The search for a development partner to lead one of the largest city centre regeneration opportunities in Europe has formally commenced.

Â鶹¸ßÇå City Council, together with property consultants Cushman & Wakefield, have launched the search for a developer to transform Â鶹¸ßÇå Smithfield, the site of the city’s former wholesale markets.

The selected developer will work with the city council is realising the vision for the 17 hectare (42 acre) site set out in the Smithfield masterplan for a landmark, sustainable, mixed-use development including a family and leisure hub, supported by retailers, restaurants, hotels and a public square as well as a residential neighbourhood and integrated transport facilities.

Located in the heart of Â鶹¸ßÇå city centre, adjoining the Bullring shopping centre, New Street station and the new HS2 rail terminus, the development of the site is expected to deliver over 300,000 sq metres of new floor space, 2,000 new homes and 3,000 new jobs and an investment value of over £1 billion.

Councillor John Clancy, Leader of Â鶹¸ßÇå City Council, said: “We are excited to launch the search for a world class developer/investor who has a shared vision and can bring the necessary expertise and resources to partner with the council in delivering the transformational re-development of the Â鶹¸ßÇå Smithfield area.

"Â鶹¸ßÇå Smithfield will be one of the largest and most attractive city centre development sites in Europe and is a once in a generation opportunity for the council to partner with a private developer/investor to redevelop a major city centre site covering 42 acres where the Council is a major land owner. Creating 3,000 new jobs, it sets the standard for inclusive economic growth and sustainable development and is a major part of the unprecedented change happening in Â鶹¸ßÇå as billions of pounds of investment transforms the city’s economy.”

Waheed Nazir, Corporate Director of Economy at Â鶹¸ßÇå City Council, said: “The development of Smithfield marks our ambition to strengthen Â鶹¸ßÇå’s national and international standing through the creation of a truly exemplar mixed use sustainable development that will attract millions more visitors to the city. The development will promote the city’s own unique character and protect the rich market heritage of the city with the creation of a new vibrant market complex; and a major family led leisure and cultural destination and residential area which is supported by high quality public realm and transportation links to the wider city centre and beyond.”

David Tonks, Head of the Â鶹¸ßÇå office of Cushman & Wakefield, added: “We are delighted to be working with Â鶹¸ßÇå City Council to bring forward this once in a generation development opportunity to transform a key city centre site. We anticipate interest from a wide range of developers.”

The procurement process has now formally commenced and developer/investment partners have been invited to submit a request to participate by the deadline of 12 September 2017. The council is intending to run an efficient and timely procurement process with a target to select the preferred bidder by March 2018.

About Cushman & Wakefield

Cushman & Wakefield is a leading global real estate Â鶹¸ßÇå firm that helps clients transform the way people work, shop, and live. Our 43,000 employees in more than 60 countries help investors and occupiers optimize the value of their real estate by combining our global perspective and deep local knowledge with an impressive platform of real estate solutions. Cushman & Wakefield is among the largest commercial real estate Â鶹¸ßÇå firms with revenue of $5 billion across core Â鶹¸ßÇå of agency leasing, asset Â鶹¸ßÇå, capital markets, facility Â鶹¸ßÇå (C&W Services), global occupier Â鶹¸ßÇå, investment & asset management (DTZ Investors), project & development Â鶹¸ßÇå, tenant representation, and valuation & advisory. To learn more, visit or follow on Twitter.